40% of young people can’t name a single sportswoman, new UK study reveals
Hark recently published The Fan Gap, a new UK-wide insight study revealing the key factors shaping girls’ sport fandom – and the experiences that cause many to lose connection during their teenage years. Drawing on the voices of 1,504 young people aged 11–17, as well as Hark’s national Teacher Panel, the research uncovers the pathways…

