Experience Education, one of the UK’s most trusted providers of school travel experiences, with more than 50 years’ expertise in educational travel, has unveiled a refreshed brand identity and a suite of new websites across its portfolio, bringing greater clarity, consistency and support to teachers planning trips that take learning beyond the classroom.
More than 3,000 schools rely on the group’s specialist brands for curriculum‑aligned experiences that spark curiosity, build confidence and help young people grow through real‑world discovery.
Why the Rebrand?
The refreshed identity strengthens Experience Education’s commitment to making school travel simpler, more consistent and more impactful. By aligning its brands more closely, the group creates a clearer journey for teachers across its five core categories: curriculum tours, ski trips, sports tours, expeditions, and UK activity centres.
It also reinforces the organisation’s mission to widen access, remove barriers to participation and support inclusion for every pupil.
Experience Education Brands
Experience Education’s specialist brands cater for students from primary through to university, meeting all school travel needs, from first UK residentials to global leadership expeditions and international sports tours.
- Travelbound – curriculum‑led learning experiences that deepen understanding and spark curiosity.
- SkiBound – safe, expertly supported school ski trips for all abilities.
- Edwin Doran Sports Tours – international sports tours combining competitive fixtures with cultural exploration.
- MasterClass – high‑quality, affordable European football tours and multi-sports events.
- World Challenge – transformative global expeditions that build resilience, leadership and personal growth.
- JCA Adventure – UK activity residentials focused on confidence, teamwork and life‑skill development.
Along with Experience Education, Travelbound, SkiBound, Edwin Doran and JCA have all unveiled newly redesigned websites offering clearer navigation, consistent planning and safety information, and streamlined enquiry journeys, reducing complexity and giving teachers greater clarity and confidence at every stage.
Where Learning Is Lived
At the centre of the refreshed identity is the belief that learning doesn’t just happen in classrooms – it happens by being there. “Where learning is lived” represents:
- learning through firsthand, real‑world experience
- confidence built through challenge, exploration and teamwork
- moments that stay with young people, shaping personal and academic growth
- consistently high standards of support across every brand and every trip
It signals a renewed focus on experiences that go beyond memorable, they are meaningful.
“‘Where learning is lived’ isn’t just a message; it captures the heart of what we do. Teachers tell us that the experiences their students remember most are the ones that happen out in the world. Our new identity and new websites bring greater clarity, consistency and support to schools, making it easier than ever to plan meaningful experiences for young people.”
John Upton, Managing Director, Experience Education
What This Means for Teachers
For teachers, the rebrand means clearer information, greater consistency across the family of brands, and the same dedication to purposeful, curriculum‑enhancing experiences. Whether organising a local activity residential or an overseas adventure, schools can expect the same trusted standard of care, safety and educational value across the entire group.
