The Premier League is marking Safer Internet Day 2025 on 11 February with a new Premier League Primary Stars Safer Internet Day educational resource named “Too Good to be True?”, using the appeal of football to support pupils to understand the importance of staying safe online. Developed in partnership with the UK Safer Internet Centre, the resource helps pupils to recognise and avoid online scams while empowering teachers to promote responsible digital behaviours. Timed to launch alongside Children’s Mental Health Week (3-9 February), the resource highlights the impact online scams can have on emotional wellbeing, such as stress, shame, and anxiety.
The new resource is available to primary school teachers for free via Premier League Primary Stars, the Premier League’s primary school education programme. Funded by the Premier League, through the Premier League Charitable Fund, the programme uses the appeal of football to help children to be active and develop essential life skills.
Premier League Charitable Fund Chief Executive, Ruth Shaw OBE, said: “The new Premier League Primary Stars Safer Internet Day resource combines many children’s love of football with creative, practical workshops to empower pupils to make good choices and support them to navigate the online world more safely. We know first-hand that football teaches young people about the importance of teamwork, resilience, and good decision-making, all of which are transferable skills required for staying safe online.
This year’s Safer Internet Day theme, “Too good to be true? Protecting yourself and others from scams online,” sets the stage for pupils to develop critical skills for staying safe in an increasingly digital world. By linking these lessons to the appeal of football, the resource makes learning engaging and relatable while fostering a sense of teamwork and resilience both online and offline.
Since its launch in 2017, Premier League Primary Stars has inspired children in over 19,000 primary schools across England and Wales to use the power of football to learn. The Safer Internet Day 2025 resource builds on this legacy with free, curriculum-linked materials that encourage pupils to think critically, avoid online threats, and support one another in creating a safer digital environment.
The resource includes interactive, thought-provoking activities tailored to Key Stage 2 pupils. Pupils can learn to spot the signs of a scam through the SCAM acronym – Sounds too good to be true, Contact you did not expect, Asking for personal information, and Money or a trade is asked for. In “Phishing for Goals”, young people are encouraged to decode phishing attempts to score and save goals. Pupils can also practise building safer digital habits in “Protect Your Profile” by analysing a fictional profile of a Premier League footballer. These activities are designed to equip young learners with the confidence and skills to navigate the online world safely, while reinforcing the importance of digital responsibility.
With over 1.1 million pupils and 70,000 teachers already engaged, Premier League Primary Stars continues to use the power of football to inspire learning and tackle real-world challenges. Teachers across England and Wales can download the Safer Internet Day 2025 resource for free at www.plprimarystars.com.
