HUE, a global player in the educational technology sector for creative learning and teaching tools is pleased to announce the acquisition of Newclay Products’ modelling clay brands including the famous Newplast. This acquisition marks a significant milestone in HUE’s ongoing strategy to diversify its product portfolio and to complement its popular HUE Animation Studio stop motion animation kit for kids aged 7+.
Founded in 1967, Newclay captivated generations of children, animators and artists with its innovative and imaginative modelling products. Its flagship product, Newplast, is a special type of non-drying modelling clay that is especially suitable for stop motion animation due to its balance of pliability, firmness and resistance to cracking. This iconic brand of clay is now back in production for the very first time since previous owners, Paul and Valerie Dearing, announced they were retiring. Newplast is once again available to purchase under its new brand name, HUE Clay, directly from huehd.com.
Newplast is known for being used by multi-Academy Award® and BAFTA® winning Aardman Animations, creators of world famous stop motion films including Wallace & Gromit, Chicken Run and Shaun the Sheep. As part of the acquisition, HUE plans to leverage its global resources and marketing expertise to expand its reach into new markets, both domestically and internationally.
“We are thrilled to welcome Newclay’s products into the HUE family,” said Ruth Barrett, head of animation at HUE. “This acquisition aligns perfectly with our vision of providing high-quality, imaginative products that inspire creative play. Newclay has a deep heritage and loyal customer base, and we look forward to continuing its legacy while driving growth through new and exciting product offerings.”
“We are delighted HUE has acquired the rights to manufacture Newclay modelling materials. As a family-run business with a strong presence in stop motion animation, HUE gave us the perfect opportunity to bring Newplast and our other quality products into production. Their vision and ambition to expand into the creative education and leisure markets will take the products from strength to strength. We wish them every success on their new journey.” commented Paul and Valerie Dearing, former owner/directors of Newclay Products Limited.
Modelling clay offers numerous developmental benefits for children, enhancing fine motor skills, creativity, and cognitive abilities such as problem-solving and spatial awareness. It also promotes emotional wellbeing by providing a calming, sensory experience that supports emotional expression and regulation, while boosting self-esteem through creative achievements.
About HUE:
HUE is a global provider of EdTech solutions which inspire creative learning, work and play. With a diverse product range that includes the award-winning HUE HD Pro document camera and HUE Animation Studio kit, HUE is dedicated to making learning fun and accessible for students, educators and hobbyists worldwide.
For more information, visit huehd.com.
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